Your aviation business shouldn't be worth less because it runs on you.
Buyers discount what they can't verify. ETL Advisory closes the gap between how your operation actually runs and what a buyer can see, before due diligence sets the price for you.
A buyer has already scored your business. Most owners never see the scorecard.
A buyer's research team and AI tools evaluate most of your business before the first phone call. Undocumented processes, owner-held relationships, and financials that need explaining all come off the price. The work is making your operation legible: documented, transferable, verifiable.
Operational truth, documented
The processes in your head and the relationships only you hold are the first things a buyer discounts. We get them out of your head and into systems a diligence team can verify.
Exit-ready positioning
Sophisticated buyers pay premium multiples for businesses that hold up under scrutiny. We build the documentation and the narrative so yours does.
Advisory grounded in the market
This isn't theory. Active deal screening and current market work keep the advice tied to what buyers actually pay for, right now.
See your business through the buyer's lens. Ten dimensions. Five minutes.
Score your operation honestly across Operations, Delivery, Customers, Biz Dev, Finance, HR, Legal, Moat, Culture, and Marketing. The Codex shows where you are versus where a buyer needs you to be, and what they discount for every gap. No valuation. No email gate. You see your results immediately.
Run the CodexWho I work with
Aviation business owners, $1M–$5M revenue
MROs, FBOs, charter operators, parts and service businesses. Owners 3 to 5 years from an exit who want the number they've earned.
Partners, founders, executives
Aviation decisions that need to be defensible: to a board, a partner, or a buyer.
Family offices and wealth managers
Advisor-grade guidance on private aviation, from someone who has flown the aircraft and run the programs.
I was a military instructor pilot before I was anything else.
I've carried that standard through every role since. Program management at institutional scale. Management consulting for federal agencies. And now: helping aviation business owners close the gap between what they know and what their business can prove, before a buyer at the table does it for them.
The standard doesn't change. The stakes do.
The Aviation Intelligence Brief
A weekly read on what buyers see when they look at aviation businesses. Signals, deals, and the work of becoming acquirable.
SubscribeIf you're 3 to 5 years from an exit, this is when to start.
A 20-minute clarity call. No pitch, no obligation. A conversation about where your operation stands and what to fix first.
Schedule a conversation[email protected]