Why ETL Advisory
I was a military instructor pilot before I was anything else.
Three outcomes
- Operational truth, documented
Every aviation business has undocumented process, owner-dependent relationships, and institutional knowledge that never made it into a system. That gap discounts your valuation. We close it. - Exit-ready positioning
Buyers discount heavily for uncertainty. We help you present the business the way a sophisticated buyer wants to see it — with the documentation, processes, and narrative that command a premium multiple. - Advisory grounded in the market
Part of knowing what buyers scrutinize is representing them. Through Stratos Jets, I broker charter for executives and family offices — which keeps me current on what sophisticated aviation customers actually demand.
I've carried that standard through every role since. Program management at institutional scale. Management consulting for federal agencies. And now — helping aviation business owners close the gap between what they know and what their business can prove, before a buyer at the table does it for them.The standard doesn't change. The stakes do.
Who I Work With
Aviation Business Owners
MROs, FBOs, charter operators, and aviation service businesses — $1M to $5M in revenue — whose owners are building toward exit or working to strengthen operations before they sell.
Partners, Founders, & Executives
Who need aviation decisions they can defend internally — to a board, a GC, or a CFO — and execute without friction or surprise.
Family Offices & Wealth Managers
Responsible for aviation strategy and private travel decisions for principals who value advisor-grade guidance over transactional booking.
